[ad#m1] Adidas really want to sell that new Chelsea kit badly, as they have come up with a brand and very interesting idea of promotion.
Drenching the Chelsea in blue paint.
Players like Fernando Torres, Juan Mata, David Luiz, John Terry, Gary Cahill, Demba Ba and Petr Cech can all be seen almost naked and completely covered in blue paint. The making of the advertisement can be seen below.
Players didn’t seem to mind, they rather enjoyed it, by the looks of it. It does look like a lot of fun this.
A brand new marketing idea, called as ‘It’s Blue, What Else Matters?’ from Adidas and Chelsea football club, where players covered in blue promote the 2013/14 home kit.