Their history might pale in comparison to bitter rivals in Liverpool, however, for their part, Everton have an established reputation as “The People’s Club”. An image they successfully maintain till today due to their fans first approach to business.
This approach was plain for all to see in a promo video the club released on their official Twitter page.
In a bid to encourage season ticket holders to renew their tickets for the upcoming season, the club takes fans through their history and how they plan on using their history to build for the future.
Everton have struck all the right notes with this promo with a fantastic mix of heritage, history and a promising future. See the chill-inducing video here:
💙 | The story, we will carry on… #AllForOne
— Everton (@Everton) March 3, 2017