In today’s world, merchandise sales are an important part of any football club’s money making mechanisms. Fans want to feel like a part of the side they support. Nothing quite conveys this feeling like owning a bit of merchandise that has the club logo on it, whether replica shirts or anything else.
It should therefore come as no surprise that Liverpool are designing a retail store to sell their own merchandise just outside Anfield. The club have a large and loyal fanbase, and building a state-of-the-art retail store at the home ground is a smart move in a bid to move more merchandise.
Pictures of what the store under construction recently hit the internet, and the store certainly looks top notch. Additionally, there are also mock-up pictures that depict what the store will look like once construction is completed.
See the pictures (via @Anything_LFC) of Liverpool’s soon to be completed retail store here: