Liverpool FC has signed a regional partnership with ALEXBANK to be the club’s official card partner in Egypt. With over 6 million followers in Egypt, Liverpool FC’s partnership with one of the leading private sector banks in Egypt sounds like a good business decision.
ALEXBANK will come out with a variety of cards products along with engaging Egyptian Liverpool fans through their social media pages by providing them with match highlights, photos, videos, several live events, and opportunities to attend matches at Anfield.
The fact that one of Egypt’s very own, Mohamed Salah, is the mainstay at Liverpool currently could have played a significant role in the partnership.
The Egyptian is a superstar in his native land and has started his Liverpool career with a bang after his big money move from Italian club Roma in June.