After a period of speculation about a possible collaboration with luxury clothing brand Emporio Armani, Italian side Napoli had announced a kit partnership this August with Armani’s dedicated clothing line for sports – EA7.
The club announced their latest limited edition Halloween kit on Sunday, October 17, 2021, which debuted in their match against Torino at their home ground – Stadio Diego Armando Maradona.
The kit, designed to reimagine the spirits of Halloween, turned out to be a good-luck charm for the Serie A club, with Napoli winning 1-0 against Torino – thanks to Victor Osimhen’s header in the 81st minute. This sees Napoli continuing their impeccable start to the 2021-22 season with continuous wins.
The Halloween kit, which has a conspicuous design of jet black base with cobwebs all over the front, is to be worn just one more time for a home game against Bologna on Thursday, October 28, 2021, prior to Halloween.
At €125, the vivacious Halloween kit’s price tag might just give us the frights.
In an exclusive partnership with Napoli, the kits are designed by ‘King Giorgio’ himself, who has taken out variations on their home and away kits, keeping the base colours of sky blue (home) and red (away) and giving a slightly ostentatious touch to the colours on the cuffs, collar and shoulder for gold. The 2021-22 third kit for domestic and European games is white with gold highlights.
A possible fourth jersey for outfield players to wear is on the way, which would include the flame design from the club’s goalkeeper kits in shades of blue with gold highlights.
The Italian kingpin’s collaboration with a football club may virtually appear mainstream, but this is not the first time he’s working with sportspeople.
A popular saying goes like this: if athletes look good, they feel good, and if they feel good, they perform well.
It remains to be seen how well S. S. C. Napoli’s players are feeling good to continue their remarkable display of football and winning streak in their all-new EA7 kits. Could this be one of those revolutionary kit partnerships that have gone down in football history?