When the defending champions of the Premier League, Liverpool, announced that they were reuniting with Adidas after a thirteen-year-long wait, the internet went abuzz with fans eagerly awaiting the fresh new drops of the season. Liverpool’s successful tenure with Nike was now going to be replaced by Adidas, known for its historic collaboration with the Merseyside giants during their mercurial era in the 2000s.
In the new season, Liverpool has also splurged a staggering £400 million to reinforce a title-winning squad. Needless to say, their new partnership with Adidas reflects Liverpool’s will to be the best team in England and to provide their fans with the best performance, both on and off the field.
Through the years, there has been a debate over the subject of football teams not catering to the female demographic of their fans. While the men’s game still garners the most attention, the women’s game has also gained many new fans with recent developments.
Still, when it comes to jerseys, we notice men’s shirts being the most sold. However, we are going to discuss an amazing precedent set up by Adidas for Liverpool’s 3rd kit.
It’s natural that men and women have different choices, and we need not bother discussing them. People have different bodies, differing choices, and differing lifestyles, and Adidas seems to have noticed that, and if recent photographs are to be believed, the athleisure giants have a certified W next to their name.
I just saw this omg.. what a dress!!!!!! pic.twitter.com/lkaCsoPppN
— Cemile 🍁🎃☕️ (@Red_Princess__) September 9, 2025
Brands have been moving from what used to be smaller men’s shirt to genuinely female-centred design based on biomechanical research, dedicated marketing for female consumers. What Adidas has done here, preparing a bespoke dress tailored to the female demographic, is something that not many brands have had done before. With their new bodycon extension of the turquoise 3rd kit, fans can’t help but be excited.
Moreover, this is not “just” the only one. The designers at Adidas have also developed a callback to the Y2K aesthetic, with a sensibly designed crop-top that isn’t just a fashion fad, but something fans could call, “a certified hood classic”. With football, as a sport, gaining a plethora of dedicated fans with every passing second, Adidas’ marketing masterstroke would help Liverpool gain even more exposure in the fashion world, and enhance their position as a truly global sporting giant.
Adidas’ recent designs with Liverpool are a welcome change from the same brand that got hit by controversy due to alleged “sexist” designs in 2015 by Manchester United supporters (as if Louis Van Gaal’s team with the gaudy Chevrolet logo at the centre of the shirt wasn’t enough to traumatize football fans).
In the inopportune moment, when football kit manufacturers are developing strategies to reach out to multitudes of fans globally, Adidas’ masterstroke might just be a much needed game-changer in the athleisure industry.
There is definitely a sense of excitement surrounding the new third kit, with the Scousers releasing a well-received promo for the turquoise set, and the official store already receiving multiple orders from fans who were waiting with bated breath.
While the long women’s dress has not officially dropped on the store yet, the rumour mill is already running high, with fans eager to see the drop.
If we have to review the 3rd kit, the creatives at Liverpool x Adidas have done a commendable job. The matted turquoise with the classic logo lends a blend of credibility to a historical club which has finally nestled back to the top of the English football pyramid after the implosion of hated rivals Manchester United.
Guess for the Scousers, Christmas is well and truly on the way.
