If the football world is turned into a market exchange, Barcelona would probably have much more in stocks to sell than any other club. The club’s innovative ideas to make everything a penny worth and to handle the financial strains has unlocked a new level of marketing strategy that has already concreted a strong foundation for further planning.
Barcelona have launched a sale of Plush toy, a replica of their recent fan favourite mascot CAT which most fans have welcomed with both hands inspite of the initiative seeming as an additional source of revenue. Nevertheless the sales have been in full swing and a record pre sales rollout have boosted the profits. An initial 5000 units as pre sales for club members was taken into ownership in less than 20 minutes symbolizing how much the fans have embraced the mascot figure. The Sale pitch also combined the right timing by launching in the month of Christmas when people are invested in acquiring gifts.
It is priced at €34.99 and was made available to the public on Dec 05th via both physical Barcelona stores and Barca’s e-commerce platform.
The plush toy is an addition to the CAT collection merchandise which had rolled out many products such as children’s tshirts, sweaters and backpacks featuring the mascot. This plush toy adds to the brand value of the mascot aimed to create an emotional connect with the new set of supporters or as self acclaimed as “Cules”. The CAT mascot found its way with the fans from the time it arrived during the club’s 125th anniversary. Its outrageous reach through social media platform laid the foundation for the strategy of capitalizing it as a merchandise.
Fans are already in full surge of attempting to buy it as twitter Catalan community is headlined with this news.
