It’s no secret that Arsenal fans are buzzing about the new kit sponsorship deal with Adidas, which takes effect from the start of the 19-20 season. It’s a mammoth deal worth £300 million, spread over five years for the North London club.
The deal sees the Gunners move on from current kit sponsors, Puma, with whom they have collaborated since 2014. The move from Puma to Adidas is a welcome one for Arsenal, nearly doubling the earnings they make under Puma.
From a fans perspective, the Puma kits over the years have received a mixed response from the Gooners. From skin-tight fit kits to lettering on the kits wearing off with each wash, the Puma kits never really hit the mark with the Arsenal fan base. Needless to mention the ridiculous prices for the merchandise.
For Arsenal as a business, which runs on a self sustainable model of operation, it’s a boon to have fans pump money into the club. They get charged the highest season ticket prices in the country, to witness Jekyll and Hyde performances. And with the club going through a transition period in terms of management, there was always going to be unrest.
So when there was a image leak for next seasons Adidas merchandise, the fans were on cloud nine. The images are being met with an overall positive response and features Arsenal player Reiss Nelson, currently on loan at Hoffenheim, in a retro Arsenal Jacket.
The baggy jacket features the classic colors of Arsenal, with red sleeves and white diagonals on them on an overall navy blue base. Closer inspection shows a retro Arsenal crest at the front. Vintage.
Adidas seem to be hitting home with this new deal. And what better way to announce yourself than with a tease of the good old days. One can already picture Adams or Wrighty in that jacket. Regardless of the pricing, this one has got Arsenal fans around the world in a good mood. It has got them hoping for a change in fortunes in the league.
Let’s just hope that Emery doesn’t have the same zipper problems that Arsene Wenger endured.