Liverpool’s midfield maestro, World Cup winner, and now—the face of a global financial brand? Alexis Mac Allister is making moves both on and off the pitch, and his latest partnership proves just how marketable he’s become.
According to Yahoo Finance, the Argentine has just inked a massive three-year deal with Jeton, a major global payment services provider that specializes in digital wallets, e-cash alternatives, and seamless cross-border payments.
Think of them as the go-to option for secure online transactions—whether you’re moving money, paying merchants, or just trying to keep your financial life in order.
But why is Jeton a big presence in football, & more importantly, why does this partnership make perfect sense? Let’s talk about that
Jeton’s Growing Presence in Football
If you’re wondering why Jeton is getting involved in the football world, the answer is simple: visibility and reach. Football is the most-watched sport on the planet, and partnering with elite players and clubs gives Jeton unparalleled access to a massive global audience.
Jeton isn’t new to football sponsorships either. The company has been the official e-wallet partner of West Ham United for years (and has also partnered with clubs like Aston Villa and Hull City in the past) for which includes various marketing and promotional activities, including brand exposure inside and outside London Stadium, the Club’s LED pitchside perimeter advertising system, all digital channels, and football player appearances.
More recently, they expanded into the Asian market by teaming up with Japanese international Kou Itakura.
Further, they have also tied up with one of Poland’s most decorated clubs, Legia Warsaw. This includes marketing and promotional activities designed to boost brand visibility and fan engagement. Additionally, Jeton’s logo will be featured on the sleeve of the first team’s match shirts during all matches.
The goal? To build stronger ties with the football community and make Jeton a household name among fans who demand seamless payment solutions worldwide. And now, with Mac Allister on board, they’ve got a World Cup-winning star to lead the charge.
A Landmark Deal for Mac Allister
So what does this deal mean for Alexis Mac Allister? Well, besides a hefty paycheck (obviously), it cements his status as one of football’s most marketable players. Jeton has secured the rights to use Mac Allister’s professional name, image, likeness, and biography in various marketing campaigns, making him the face of their brand.
In his own words, Mac Allister shared his excitement about the partnership reported by The Anfield Watch stating,
“I’m pleased to be Jeton’s brand ambassador. I look forward to representing the brand and sharing its values with my fanbase and football lovers worldwide.”
Jeton’s Executive Director, Saaly Temirkanov, echoed the enthusiasm by stating,
“We are very happy and excited to work closely with Mac Allister. We have strategized these partnerships based on what our customers expect from Jeton and how we can exceed their expectations. We hope to build stronger relations among the football community and reach out to football lovers all around the world through partnerships they desire. As exemplified by our recent partnership with Japanese football player Kou Itakura, we believe we are one step closer to achieving our objectives. We can’t wait to embark on this journey alongside Alexis Mac Allister.”
Why This Deal Makes Perfect Sense
From a marketing standpoint, this is a no-brainer. Mac Allister isn’t just a Premier League star—he’s a World Cup winner, playing for one of the biggest clubs in the world in a season where Liverpool is seriously contending for silverware. That kind of exposure is priceless.
For Mac Allister, this is likely just the beginning. If he continues to thrive at Anfield and add more trophies to his cabinet, expect more brands to line up with sponsorship deals. This could be the first of many.
And for Jeton? They’ve secured an elite footballer in his prime, one who resonates with millions of fans globally. That’s what you call a win-win.
The Bigger Picture
In the ever-growing landscape of football sponsorships, companies like Jeton recognize that success on the pitch translates to marketing gold. By partnering with players like Mac Allister, they tap into a passionate audience that lives and breathes football. It’s a strategy that has worked for brands before, and with Liverpool’s No.10 on board, Jeton is betting on another big win.
One thing’s for sure—whether it’s in midfield or in marketing, Alexis Mac Allister knows how to make the right moves.
