Mohamed Salah features in the latest advertisement for Pepsi’s “Pepsi Stars” campaign with his daughter, Kayan. The campaign highlights Salah’s role in inspiring a new generation of athletes to pursue their football dreams.
The “Pepsi Stars” campaign is a talent identification and development programme launched by Pepsi in Egypt in June 2025, in cooperation with the Right to Dream Foundation.
Its motive is to identify, nurture, and empower the next generation of young football stars (both boys and girls aged 6–18) across and from Egypt, focusing on holistic growth that combines elite sports training, academic education, and personal development.
The advert opens with Salah talking to Kayan just prior to bedtime. Later, she asks him whether he likes his profession – a question that inspires Salah to reflect on his career.
He then relates how, as a little boy, he used to dream of becoming a footballer. He tells her how football used to “consume” him.
And, how he would don the jersey of his beloved player and visualise himself playing on big pitches. He tells his daughter how that desire gave him hope, but achievement was not simple and required early mornings, dedication, sacrifices and patience.
The emotional touch of the advert is that Salah wants his daughter to realise that behind the fame and success, there was struggle which often required patience, drive, and resilience before they turned real.
You can see the advert here below:
Exclusive translation of a very inspiring Mohamed Salah advert featuring his daughter. ❤️
— Anything Liverpool (@AnythingLFC_) December 2, 2025
pic.twitter.com/rx9N1oXCui
This campaign by Pepsi reflects Salah’s real story, displaying dedication in training, overcoming challenges, and bouncing back from setbacks.
Pepsi, with its “Pepsi Stars” campaign for Egypt, aims to establish nine “Pepsi Stars” courts offering free training at fully equipped training centres.
The initiative is aimed at providing specialised training for children aged 6-12, evaluating over 1 lakh young talents annually and selecting more than 1,000 players for long-term development.
Additionally, 60 standout players will receive full residential support for 5-6 years, opening doors to a professional career and educational opportunities abroad.
For this campaign, Pepsi is currently supporting seven best-emerging Egyptian talents, aged 17-18, who play in the Egyptian Premier League (1st tier of Egyptian football) and have represented the Egypt national football team.
They will be receiving specialised nutrition and training programs while simultaneously also giving opportunities for trials with top European clubs.
Pepsi has long been associated with Salah, selecting him as a brand ambassador for the MENA (Middle East and North Africa) region in 2016 due to his example of persistence and inspiration.
He has been featured in previous campaigns of football advertisings (e.g., with Messi and Pogba in 2020 UEFA spots) and Egypt-focused ones (e.g., the 2024 “Stay Thirsty” ad with Amr Diab, which drew boycott backlash amid regional tensions).
However, this campaign of “Pepsi Stars” signals a move towards youth empowerment in Egypt, using Salah’s story to create a social impact with brand promotion as well.
