Football Twitter has always enjoyed unrest, but in late 2025, a new level of useless humorous trend emerged in the most unexpected way possible. A single number—”67″—became the internet’s favourite punchline.
This is not a tactical statistic, a record, or a milestone. Just “67”. Nobody knows precisely why. Nobody can describe the underlying meaning.
The entire joke is that there is no meaning. And somehow, very genuine football personalities like the Spurs manager Thomas Frank was dragged into it.
Thomas Frank was appointed as the manager of Spurs in the summer of 2025. He was apparently, caught, saying this particular statement, in the post-match interview after Spurs got knocked out of the Carabao Cup during the week. Those hand-gestures added a bit more of a spice to the already trending meme and how relatable it looked.
He was trying to describe how his team arrived in dangerous situations, “6-7” times, with those hand gestures, in the final third of the pitch but failed to convert from the spot.
— No Context Thomas Frank (@NoContextTFrank) October 30, 2025
Due to the “67” meme’s popularity among Generation Alpha and younger teens, this soon gained popularity. The online community found it to be unexpected and humorous when, Thomas Frank, a Premier League football manager, who is usually not part of that particular, ridiculous online culture, made reference to it. Few reports also claimed it was done intentionally for his 18-year-old daughter.
This quickly grabbed the attention of so called “Football Twitter” and it was instantly turned into the “6-7” viral meme with the Danish being the face of it this week.
What are the origins of 67 meme?
The “67” meme is a nonsensical slang term or interjection, often pronounced “six-seven.” It’s frequently used with a distinct, excited up-and-down hand gesture (like a “so-so” motion). It has been so popular among the masses that Dictionary.com has named “67” as 2025’s Word of the Year!
Its main quality is its meaninglessness. It’s a typical example of “brainrot” or crazy slang, in which the fun is in the shared inside joke and the act of uttering it, rather than the actual meaning.
South Park’s latest episode is based around the viral meme “6 7” from Skilla’s song called “Doot Doot” 😭
— ryan 🤿 (@scubaryan_) October 16, 2025
pic.twitter.com/RjDGSSCXJZ
The 2024 drill rap song “Doot Doot (6 7)” by Skrilla, which uses the phrase “6-7” as a hook, is usually regarded as the origins of this movement. The song’s sound became a popular audio for TikTok edits starring NBA player LaMelo Ball, who is also 6 feet 7 inches tall. This linkage helped the number stay in the public’s mind.
After a video of a young child, known as the “67 Kid,” repeatedly shouting “six seven” while making the now-iconic hand motion during a basketball game went viral, the phrase’s popularity exploded.
The general consensus, even with the original rapper, is that it has no set meaning, despite various attempts to give it significance, such as “so-so” or a reference to Philadelphia’s 67th Street. It has become a widespread, viral phenomena among the younger generation due to its ambiguity and absurdity.
The Thomas Frank clip shows how modern football culture is shaped today. It is not just about the game anymore. It is about the internet narrative built around it. And right now, the number “67” represents the peak of football twitter: chaotic, stupid, pointless, but unbelievably entertaining.
