Marketing game on point as Nike put up a mammoth Virgil van Dijk billboard in Liverpool


Liverpool centre-back Virgil van Dijk has truly cemented himself as one of the world’s best defender currently with his heroics last season.

A towering presence at the back, he has really made a difference to this Liverpool side.

The Reds finished an exciting season as league runners-up with an incredible 97 points and were crowned the UEFA Champions League winners after an amazing campaign.

Individually, Van Dijk was awarded a place in the PFA Team of the Year, won the PFA Player of the Year accolade as well as the man of the match award in the final of the UEFA Champions League.

Literally a Nike poster boy

Nike have been quick to acknowledge Van Dijk’s rising status in the world of football and have put up a humongous display in the city of Liverpool.

Marketing game on point from the American sportswear giant considering the size of thing, check out the picture below –

Van dijk will now have a much awaited off-season period. He will look to re-fuel himself for the season to come.

Another Premier League campaign awaits and Van dijk will look to finally help out his club to win the Premier League.

The Reds will also surely look to retain their UCL crown. A feat that only Real Madrid have ever accomplished.

With another 4 years on his contract and no intention to leave, Liverpool fans will cherish these years with Van Dijk. A player of absolute class and humility who empowers his team to grow. A true leader!

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