AC Milan were seen sporting their third kit during their latest home game against Hellas Verona.
The Italian team popularly called the Rossoneri (Red and Blacks), because of the team’s distinctive red-and-black striped jerseys, we’re donning the jet black third kit on Sunday.
A puzzling move from the Serie A giants considering they were up against a team wearing all-white attire.
As puzzled as the fans were at kick-off, it seems likely that the unconventional move was a marketing ploy to promote the new third kit than anything else.
They wore it at home. Can only think this was for added commercial exposure? pic.twitter.com/Q3NO6TtGZE— The Kitsman (@The_Kitsman) October 16, 2021
British pop singer Robbie Williams was also spotted wearing the shirt on match day, making it even more obvious that the third kit choice was for purely commercial exposure.
Not all black for the Il Diavolo
The Italian giants may have worn black, but it wasn’t a sad Sunday at San Siro.
Returning to action against Hellas Verona after the international break, AC Milan had a disappointing first half, with Verona taking the lead by two goals at the break.
They gained momentum in the second half though with Giroud scoring a header in the 59th minute.
Franck Kessie then converted a penalty in the 76th minute to level the scoreline.
AC Milan completed a memorable second-half comeback following an own goal from Verona in the 78th minute.
The extraodinary third kit of the extraordinary gentlmen
The slick black kit is an expression of the club’s identity, with the club’s name in big bold letters (in the club’s classic font) across the front of the jersey, coupled with the Puma logo.
The embossings of the club’s crest across the jersey creates a unique aesthetic effect. The crest is also found beneath the collar on the reverse of the jersey in monochromatic red.
The bold third jersey uses 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to keep the athletes dry and comfortable.
The jersey is ultra-light to enhance breathability during performances and has also utilised a specialised manufacturing technology to drastically reduce the quantity of water and dye used during production.
The club has been intensely promoting their kit since its launch, on all their social media platforms, with players like Olivier Giroud and Laura Giuliani endorsing it.
After all, the staunch and robust looking kit does need some marketing to attract more pecuniary attention, and wearing it at the home ground is a possible way of garnering the interest of more home supporters.