The closing end of February brought around the annual Milan Fashion Week (22nd Feb – 28th Feb), which had numerous footballers in attendance. Real Madrid’s Vini Jr was spotted in Milan along with Senegalese influencer Khaby Lame.
Another Brazilian from the Spanish capital, Rodrygo was also in Milan attending the event. The latter attended the event along with famous Italian designer Giorgio Armani in the fashion capital.
In line with more collaborations between these huge industries, Puma and fashion brand Koché, in partnership with Italian footballing giants AC Milan have announced a new collection at the Paris Fashion Week (28th Feb – 8th Mar) which kicked off right after the closure of the Milan event.
The joint collection features clothing made out of upcycled pieces of used AC Milan kits and Koché’s own recycled fabrics.
The Italian club took to Twitter to announce the release of the clothing range on Monday.
🤝 When sport, heritage and Couture know-how come together 🤝 #ACMilan and @PUMA have teamed up with #KOCHÉ to create an upcycled capsule collection made of unused football jerseys completely reworked in limited edition 🔝🔴⚫ #SempreMilan pic.twitter.com/wSFEck6taH— AC Milan (@acmilan) February 28, 2022
The collection infuses the AC Milan badge along with the trademark logo of both Puma and Koché to produce a range of casual and streetwear apparel. The majority of articles have retained the black and red stripes of the used Milan kits. The collections include pieces for both men’s and women’s lines.
Koché’s founder and creative director Christelle Kocher took to Instagram as well to announce the launch of the collection and also shared photoshoots with AC Milan midfielder Tiémoué Bakayoko sporting pieces from the upcycled collection.
The close relationship between football/footballers and the fashion industry from time immemorial suggests that more clubs and sporting brands would be keen on adding similar collections in the near future.