A club’s traditional colours have for long been the easiest manner for fans to draw associations. Clubs are even nicknamed after the shades they don, examples being The Blaugrana, Manchester Reds and Giallorossi.
So when the kit makers begin drawing up the sides’ home kit, the use of customary colours is a must.
The fact creates certain complications, as fans expect a final design that highlights the colours while offering a new spin.
However, when manufacturers stray too far away from the realm of convention, fans often get ticked off.
Such has been the case with Juventus and their sponsors Adidas for the past few seasons. Nicknamed the ‘Bianconeri’ for their signature colours, Juves’ recent home kits, while remaining black and white, haven’t exactly garnered unanimous praise from fans, and the latest iteration looks to follow suit.
A render of Juventus’ 2022/23 home kit recently leaked online, showcasing Adidas’ latest version for the strip. The black and white are certainly present, but the kit manages to venture into the bold anyway.
How Juventus’ kit could look next season 👀⚪️⚫️ pic.twitter.com/aoA5OFt3GK— Italian Football TV (@IFTVofficial) April 2, 2022
As seen in previous iterations, the kit has a white base with black stripes running vertically. This time, the stripes have been created with an off-kilter triangular pattern enveloped in black.
Sponsor logos are black as well, although Jeep’s logo, situated right in the middle, has flashes of lightning on it. Adidas’ signature three stripes can be seen on the upper sleeves, and a basic crew neck collar rounds up off the design.
Suffice to say, all the experimentation did not fare well with fans.
Is there a chance we can all cyber bully Juventus into changing their minds about this kit? It’s the ugliest I’ve ever seen. Grotesque. Horrendous. The stuff of nightmare.— Ben (@BennyBianconeri) April 2, 2022
It looks like someone ran over the shirt with their car tire— Jay Petrides (@jaypetrides10) April 2, 2022
I spent all day laughing at Milan’s kit against Bologna only for my club to tell me “hold my beer”…— Teflon John 🇨🇦🇨🇩◽️◼️ (@PersoneNonGrata) April 2, 2022
Once again they clamoured for a design that kept it simple while retaining the black and white as opposed to making it look like TV static.
Adidas need to stop this.— Pena Cartel (@PenaCartel) April 2, 2022
Black and white stripes, it’s not difficult
F. Why can we just not keep the traditional black and white stripes.— Jay Petrides (@jaypetrides10) April 2, 2022
Need to go back to classic stripes for all teams, tired of the edgy kits they’ve been making these days 😞— michelle (@lopiccino) April 2, 2022