With the European football season in full swing, clubs are now focused on having a strong standing before the FIFA World Cup break in November.
New signings are still getting adapted to their clubs and some teams are yet to find their standing in the campaign.
This, however, doesn’t mean that the sponsors for major clubs will now sit back and relax.
As part of a new strategy, shirt sponsors have held back on the unveiling of certain teams’ kits.
While the home and away jerseys of all teams have been released, the same can’t be said for third kits.
On September 5 – which marks Labor Day and Children’s Day in certain parts of the globe – Nike decided to unveil a flurry of new kits.
Liverpool revealed their third kit for this season, which will mostly be worn in the Champions League games.
Liverpool have revealed that their new dark green colour third kit is inspired by ‘the Liverpool famous flags and banners that have travelled with fans across Europe’.
That is only fitting they’ll wear the shirt during European away games this season.
But the Premier League giants aren’t the only European royalty to have a new third kit unveiling.
Juventus will see their Champions League campaign start off with a daunting task, as they face a high-flying PSG side in their first game of the group stages.
Ahead of that match, Nike has also released the new third kit for the Bianconeri to wear in their European games this season.
Juventus have gone with a pink & blue combo for their new European jersey, as it also features some abstract graphic design in the body as well.
Incidentally, however, they will not debut the new kit in a European game at all.
They are expected to don the new kit in the next Serie A game against Salernitana at the weekend – at home.
Nike has also unveiled a special line of clothing with reigning Dutch champions Ajax, who will get their Champions League campaign started against Rangers.
Now, this isn’t exactly the inauguration of a new kit, but a training range that will be worn by players when they are getting warmed up for European games.
The kit has ‘Pan-African colors’ which is a tribute to the cultural representation as well as the Ajax fan base in Africa.
Fans will be able to pre-order the kit on September 5, but will only get their delivery In November.
There is bound to be debate over which of the three clubs got the best third kit design, but as long as fans keep buying it and the money keeps coming in, Nike won’t care at all.