After winning the Golden Boot last season and scoring an amazing 23 goals in the Premier League, the South Korean winger has failed to replicate similar heroics this time around.
He appears to have struggled to cope with the various changes made by Antonio Conte to Spurs’ system.
With the Lilywhites now having ditched the traditional winger route and often operating with a 3-5-2 formation, Son has not been able to thrive playing more centrally than his natural left wing-forward role.
The 30-year-old has scored just four games in 21 Premier League appearances so far and bagged eight in all competitions. However, the winger seems to be starting to get back to his best at the business end of the season.
He recently scored an impressive goal for Spurs in the 2-0 win over West Ham United in the Premier League, helping them move into the top-4. Son will hope that this triggers the start of a prolific period in which he’ll hope to score many goals and inspire the Lilywhites to a strong finish to the campaign.
While he might be experiencing a little bit of topsy-turvy form on the pitch, he’s definitely soaring in terms of promotional work.
Thanks to his amazing form for Spurs in recent seasons, the 30-year-old has become one of the most popular footballers in the world and arguably the best Asian footballer around.
Son has a loveable personality and charm that has helped him build a reltaiely major fanbase for himself.
As a result, he’s also been able to tie up with prominent brands to promote their products. The most notable brand that roped him in was British fashion house Burberry – who made him a global brand ambassador last year.
He joined Marcus Rashford to be among the major Premier League stars to be sponsored by the brand. Burberry did this to attract more eyes from the Asian market, knowing that Son’s face can help attract more people from that continent to buy their products.
The Spurs winger recently attended a promotional event with Burberry, in which he mingled with some of their other prominent ambassadors. He linked up with British rapper Stormzy and looked slick in all-black wear.
Son got a lot of positive comments on Instagram after posting pictures of the event, but it appears that not every one of his Spurs teammates was impressed. Argentine defender Christian Romero decided to troll his good friend in a hilarious fashion on Instagram.
Cuti decided to take to the comments section and even tagged Emerson Royal to join in on the fun, commenting: ‘Que mal está Burberry eme eh @Emerson_Royal’. This roughly translates to ‘How bad is Burberry’.
This isn’t actually the first one that the two have invaded his Instagram when he is promoting some of his sponsors. A few months ago, when Son promoted a line of Calvin Kein’s underwear brand, Cuti made a comment indicating that Son was using photoshop in the footage to make himself look good.
Emerson seems to laugh whenever tagged onto these posts, with the two loving that they can mock Son for his sponsorship obligations.
Of course, the South Korean must be great buddies with both players and doesn’t even reply to them – allowing them to continue their troll-like behaviour in the comments.
Antonio Conte, for one, wouldn’t mind all this because it shows the unity among his players – which he’ll hope can only get better and motivate them to help Spurs end their trophy drought and secure a top-4 finish to end this rollercoaster of a season.