Liverpool have turned Anfield into a fortress under Jurgen Klopp and earned the reputation for being nearly impossible to beat at home. With a 50,000+ crowd spurring them on for every home game, the Reds have been able to master their ‘heavy-metal’ style of attacking football and produce memorable results at Anfield over this topsy-turvy campaign.
With that being said, visiting a football stadium for the average fan is not just about just watching the game. For many, it’s the whole experience that matters. Just like one visiting amusement parks would feast on snacks or a movie-goer munching on popcorn, football fans across the globe also love eating something to fill their appetite during games.
On most occasions, it’s at half-time that fans like to go to the kiosks at Anfield to fill themselves up with some beer and snacks. It appears that Liverpool are now focused on introducing some new food items that will be able available to fans for their Premier League clash against Leeds United on World Earth Day and serve as a unique way of being ‘environment friendly’ as well.
Just for the occasion of World Earth Day on Saturday, 22 April – Liverpool are going to sell some vegan items at Anfield at a discounted price. The purpose of World Earth Day is to raise awareness of the rising levels of pollution, climate changes and factors that damage the environment of the planet.
To increase the awareness of these factors, the Liverpool management have decided to partner up with UK food company ‘Quorn’ () to sell vegan sausage rolls or vegan steak pies for as little as £2.
The Reds share a special relationship with Quorn due to their environment-friendly methods of creating food and were announced as the club’s Official Sustainable Protein Partner last year.
Liverpool stated in the statement: “Making Quorn’s products emits far fewer greenhouse gas emissions (CO2e) than their meat equivalents; LFC and Quorn have worked together to save more than 100 tonnes of CO2e since teaming up in 2020 – enough energy to light up more than 700 matches at Anfield.”
It remains to be seen if Liverpool is able to sell more of their vegan products as compared to their meat items, which also include stuff like sausage rolls, steak pies, burgers and hot dogs for their fans to munch on.
Last year, a picture was released by the Twitter account ‘FootyScran’ that showed an awful beef burger available for a whopping £5 at Anfield. At least the vegan items look comparatively better as compared to that, which could encourage more fans to prefer the environmentally friendly options instead.
Behind the scenes, Liverpool have been working hard to raise awareness of the dangers of raising pollution and climate change issues through their ‘The Red Way’ programme. The Reds launched his programme recently and have been working hard to lower the damage to the environment.
Ben Latty, the Commercial Director at Liverpool and an executive sponsor for the Red Way, explained recently about the club’s ventures at changing the ways to help the planet. Liverpool have recently implemented a scheme to use sustainable fuels in their team busses that travel for games.
They gained access to lower-carbon fuel options like Hydrotreated Vegetated Oil (HYO), which results in a 90% reduction in carbon emissions from regular diesel – ultimately resulting in lower pollution emissions.
Liverpool have also encouraged environmentally friendly stuff like Quorn’s meat-free products. Moreover, the Reds have also increased their rate of recycling plastic bottles on matchdays – which increased to 86% of plastic bottles taken from fans and being recycled, avoiding further pollution.
While they might be having a topsy-turvy season on the pitch, Liverpool are definitely making strides off it and their efforts of encouraging the usage of products that result in lower pollution is an exemplary step that can inspire other Premier League teams.