Adidas is already building the visual identity of the FIFA World Cup 2026.
As one of football’s most important kit makers, the brand is not only preparing national-team shirts and tournament gear, but also pushing the World Cup into lifestyle fashion.
And with that, Adidas announced its new Adidas Originals x Coca-Cola collection: a football-inspired drop made less for the pitch and more for the street, the summer, and the collectors who love strange tournament merch.
The collection was officially revealed as part of adidas Originals and Coca-Cola’s FIFA World Cup 2026 partnership.
The two brands first teamed up around the 2002 tournament and have now reunited 24 years later for what the brand calls “an unparalleled summer of football”.
The collection mixes 2000s street style, classic sportswear silhouettes, apparel, footwear and accessories, all built around the idea of World Cup nostalgia.
The piece getting the most attention is the Adidas x Coca-Cola Classic Sport Mash-Up Jersey, a white and multicolour shirt that looks more like a vintage Coca-Cola advert crashed into a football kit than a standard jersey.
The front is dominated by red-and-white checkerboard detailing across the upper chest, giving it a loose football-crest-meets-retro-sports look. A black V-neck collar features repeated adidas branding, while black adidas three-stripes run down the shoulders.
It is packed with Coca-Cola references. On the chest, there is a large red “Enjoy Coke Always” graphic, a Coca-Cola-style crest badge, and an adidas Trefoil logo placed centrally.
The lower half features a photo-style collage of ice, a red Coca-Cola can, and glass Coca-Cola bottles, making the jersey feel like a summer refreshment ad turned into wearable football merch. It is busy on purpose.
The back is even louder.
A cartoon-style sun drinks from a Coca-Cola bottle near the upper back, while the slogan “It’s the real thing.” appears in oversized black lettering across the middle.
Below that, the icy Coca-Cola can graphic continues, making the rear of the shirt feel like a full billboard.
Pale green Coca-Cola-style script shapes sit in the background, giving the shirt another layer of retro branding without overwhelming the white base.
Adidas says this standout jersey uses retro Coca-Cola advertising from different eras and intentionally fuses those references together to create something new.
That explains why the kit does not look like one clean design era. It feels like a mash-up of World Cup fanwear, old soda ads, 2000s streetwear and classic football-shirt language.
The Classic Sport Mash-Up Jersey is listed on adidas’ U.S. site for $90, marked as Coming Soon, in White / Multicolour, with availability scheduled for Saturday, June 6 at 12:30 p.m.
There is also a black Adidas x Coca-Cola Teamgeist 26 Jersey, which takes a darker and more football-specific route.
“Teamgeist” is German for “team spirit.” In adidas history, it refers to the brand’s iconic 2006 World Cup era, especially the official 2006 match ball.
For this Coca-Cola collection, the name signals a throwback to mid-2000s adidas football design, with curved lines, bold panels and retro tournament energy.
Its influence is clear in the curved panelling and red linework across the body, recalling mid-2000s adidas football templates.
The black base is contrasted with red wave graphics, a silver adidas logo, and a bold Coca-Cola graphic treatment. Adidas lists this jersey at $90, with a black colourway and availability set for Saturday, June 6, at 12:30 p.m.
The collection is not just jerseys. The campaign images also show a black zip-up track top with red curved line detailing, a high collar, a central adidas logo, and playing-card-style graphics worked into the front.
It has the same early-2000s football training-top energy as the jerseys, but with a more wearable streetwear finish.
The collection is not limited to kits and jackets either.
Alongside the jerseys and track tops, adidas and Coca-Cola have also extended the collaboration into footwear, making the drop feel like a complete lifestyle capsule rather than just a football-shirt release.
The sneakers lean heavily into Coca-Cola’s classic red palette.
One pair features a glossy red-and-white upper with white adidas stripes, red laces, Coca-Cola branding on the tongue, and pale green accents near the sole, giving it a soda-can-meets-running-shoe look.
Another pair goes full red with repeating white Coca-Cola script across the upper, black adidas three-stripes, red laces, black sole detailing, and a small round Coca-Cola hangtag.
This brand crossover is also pushed by the face of the campaign: Lamine Yamal.
In one of the campaign images, the Barcelona and Spain winger models the white Coca-Cola mash-up jersey.
His styling makes the shirt feel less like a novelty piece and more like a proper World Cup fashion statement: oversized, bright, playful and made for the street as much as for football fans.
His presence is also important because Coca-Cola is clearly aiming this campaign at a younger football audience.
Yamal is a smart choice for the campaign.
He represents the next generation of football: young, fearless, technically gifted and already one of the most marketable names in the sport.
By putting him in the Coca-Cola x adidas kit, the brands connect World Cup nostalgia with the future of football. The shirt may be built from retro Coca-Cola ads and 2000s adidas references, but Yamal makes it feel current.
However, this was not just a random star footballer taken to model the kits; Yamal is a brand ambassador for Coca-Cola.
The Coca-Cola Company has already used Yamal in its sports-drink universe, with Powerade naming him as part of a global campaign alongside Rodrygo in 2025.
In this adidas Originals x Coca-Cola reveal, that relationship becomes more style-focused: Yamal is not just tied to performance or hydration, but to the culture, fashion and hype around World Cup 2026.
That is really the point of the whole collection.
Adidas and Coca-Cola are not simply making shirts, jackets and sneakers; they are trying to turn the World Cup into a full lifestyle moment.
Adidas Originals is using Coca-Cola’s global recognition and its own football archive to create pieces that feel collectable, nostalgic, and instantly recognisable.
The campaign is called “Originals are the Real Thing,” a play on Coca-Cola’s famous “real thing” language and adidas Originals’ archive-led identity.
The collection launches on June 6 through the adidas CONFIRMED app, adidas.com, and selected retailers.
Overall, the adidas x Coca-Cola kit is not trying to be subtle. It is a World Cup lifestyle jersey built for attention: part football shirt, part Coca-Cola advertisement, part 2000s throwback, and part collector’s item.
Some fans will call it chaotic; others will call it genius, but that is exactly why it works. It looks like something you would find in a forgotten tournament archive, except adidas and Coca-Cola have brought it back at the perfect time for the World Cup 2026.
