Bruno Fernandes delivered a truly breathtaking, legacy-defining campaign for a transitioning Manchester United side.
His elite vision and intelligence allowed him to rack up a staggering 133 chances created across the season—the highest in Europe.
This unmatched productivity culminated on the final day, where he secured his 21st Premier League assist of the season.

In doing so, he won the Golden Playmaker award. He now stands alone in English football history, officially surpassing the legendary milestone of 20 assists previously shared by Thierry Henry and Kevin De Bruyne.
This record-breaking form was made possible with the help of now-confirmed new Man United manager Michael Carrick, who unlocked Bruno’s playmaking prowess by fielding him in his ideal attacking midfield role.
However, playing in that role means constantly being compared to the past.
Roy Keane, one of the most influential, and legendary captains in football history, established a standard of leadership which to this day remains the benchmark at Old Trafford.
With his fierce competitiveness, Keane drove United in 1999 to a historic treble-winning campaign.
To this day Roy Keane has continued to cast a massive shadow over the club through his biting media commentary and uncompromising demands for excellence.
That is the reason why the massive friction between him and Bruno started.
In the second last match of the season against Nottingham Forest, where Fernandes equalled the previous record of 20 assists, Keane claimed on The Overlap podcast that the Manchester United captain was prioritising individual records over the team.
Keane took a low blow by targeting Bruno’s post-match media obligations. He claimed that after the game when Bruno got interviewed, the captain openly admitted to hunting the record by saying: “A few times, I probably should have shot but I made them passes”
Roy Keane now officially showed he’s jealous 😂😂 DOES THIS MF NOT KNOW HOW MANY YEARS BRUNO CARRIED UNITED… ALL INTERVIEWS COULD BE ABOUT BRUNO AND NO ONE WOULD BAT AN EYE.
— Alejandro (@steezmatic) May 25, 2026
Without Bruno, we would be relegated seasons ago. Point Period. pic.twitter.com/Gqpwdvo6wb
On the podcast Keane heavily criticized the quote from Bruno and said, “Wow. How can your mindset of a footballer be going into a match to be about an individual record? He won’t be winning trophies, not with that mindset”
The controversy stretched as Bruno highlighted on The Diary of a CEO podcast with Steven Bartlett, Keane actually misquoted or completely inverted what Fernandes had said in his post-match interview.
"What I don't like is when people lie about things, and in this case, what you said about Roy Keane, basically, what he said is a lie."
— Steven Bartlett (@StevenBartlett) May 25, 2026
Bruno Fernandes responds to Roy Keane pic.twitter.com/v5BItxAlhL
Bruno claimed that what he actually said after the Nottingham Forest game was the exact opposite. “There were probably moments today when I should have passed instead of shot”
Because Keane twisted “I should have passed instead of shot” into “I should have shot but I passed [to get the record]”, Fernandes called him out for fabricating a narrative.
Unwilling to back down from “lying” accusation, Keane took to Instagram and posted the infamous image captioned, “Too much attention makes a donkey think he’s a lion”
Roy Keane on Instagram: pic.twitter.com/v8dZ1reD4b
— utdreport (@utdreport) May 25, 2026
The post shows a roaring donkey in a crown, text about attention, and lions watching from the dark background.
This post was a direct counter-retaliation to Bruno Fernandes calling Keane out on a public platform. It was a deeply personal low blow from Keane, intentionally feeding into a toxic online narrative where rival fans frequently slander Bruno with the “donkey” moniker to mock his facial features.
In the end, the spectacular fall-out between Roy Keane and Bruno Fernandes proves that the modern game is just as fierce in the media studios as it is on the pitch.



