Paris Saint-Germain have spent the last decade becoming more than just a football club.
Their success in France, their Champions League ambitions and their superstar eras with Neymar, Kylian Mbappé and Lionel Messi turned them into one of the most recognisable teams in the world. PSG became a club people watched, followed and wore.
PSG are based in Paris, so fashion has always been part of their identity, but the club has pushed it further than almost anyone else.
Their partnership with Jordan made them feel less like a traditional football club and more like a streetwear label.
The Jumpman logo on PSG shirts, training wear, sneakers and lifestyle pieces helped turn the club into one of football’s most fashionable names.
PSG’s link with Dior took that image even further.
In 2021, the club announced Dior as their official wardrobe partner, making it the French fashion house’s first partnership with a sports club.
It was a huge statement: the biggest club in Paris being dressed by one of the biggest luxury brands in Paris.
For a team already built around style, celebrity and global image, Dior felt like the perfect fit.
More recently, a picture of a shirt began circulating online; A PSGxNikexDiorxJordan kit.
It was not a normal PSG kit design; it looks more like a luxury polo built around PSG colours.
The base is a deep navy blue, with a clean white collar and white sleeve cuffs giving it a classic, almost tennis-club feel.
Down the front, two vertical white-and-red striped panels frame the shirt, echoing PSG’s traditional colours without using the club badge.
Dior branding appears subtly inside the collar, while the front carries a small “Paris” wordmark, a gold-toned “AIR DIOR” written on the chest, with a more stylistic PSG logo and a small Nike swoosh underneath.
Instead of plain fabric on the sleeves, they use a toile-style Paris print in blue and white, with Parisian architectural details, trees and decorative scenes that feel much closer to Dior’s world than a football template.
Fans fell in love with this shirt, with some calling it one of the best shirts made by a football club, and we can clearly see why.
However, this is not an official shirt by Dior and PSG.
The shirt appears to be an AI-made or concept design, not an official PSG, Dior, Nike or Jordan release.
Dior did not unveil a PSG shirt, and PSG did not announce one.
That did not stop people from trying to buy it.
After the design went viral, versions began appearing on replica marketplaces like DHgate, with sellers listing shirts for around £25–£30, or roughly $40–$50 shipped depending on the listing.
New PSG shirt for £10 😍
— Yapi 🐐 (@BhaHarvey) May 27, 2026
Usual high quality seller with fast delivery! https://t.co/tX4FJjJJlZ pic.twitter.com/EJVuc8L8GC
Dior’s PSG partnership was never a kit deal; Dior dressed PSG strictly away from the pitch.
Nike and Jordan remained responsible for the club’s actual football shirts, training wear and performance gear.
Dior’s role was wardrobe, Kim Jones designed formal and casual pieces for the squad, including suits, coats, shirts, trousers, knitwear, polo shirts, shoes, belts, scarves and bags.
These were the clothes players wore when travelling, arriving at matches, attending events and representing the club away from the field.
The original Dior deal was announced in 2021 for two seasons, but the relationship continued beyond that.
PSG later presented Dior wardrobe pieces for 2023/24, calling it the third year of the collaboration, and Dior-PSG wardrobe content was still visible around 2024/25.
By 2026, though, the future of the link looked less certain.
Glitz Paris reported that LVMH, the French luxury group that owns Dior, had a more complicated football picture to manage.
The main issue is Paris FC: the Arnault family, which controls LVMH, had taken control of another club in the city. If Paris FC becomes a major long-term project, Dior continuing to dress PSG could become awkward because PSG are no longer LVMH’s only Paris football brand.
For now, PSG and Dior’s next move is unclear.
But the reaction to the shirt showed how much interest is still there if the partnership continues.
Official or not, the hype proved that PSG and Dior still have the kind of pull most football-fashion collaborations can only chase.
