Puma faces an immediate headache over its Brazilian kit deals, and it isn’t the only brand affected.
Following Brazil’s new ban on sports betting sponsorships, several of the country’s biggest kit manufacturers are now scrambling to deal with shirts already printed and stocked with betting company branding.
Puma is the exclusive kit supplier for Palmeiras, whose current shirts carry Sportingbet as the main sponsor, printed prominently across the chest.
The brand also supplies Fluminense, whose kit features Superbet as its main sponsor.
According to reports, Puma already has a large stock of Palmeiras jerseys manufactured with the Sportingbet branding printed on, ready to go on sale, shirts that may now need to be altered or replaced before they can legally be sold.
Puma isn’t alone. Adidas supplies kits for both Flamengo, sponsored by Betano, and Cruzeiro, sponsored by Betnacional, meaning the German brand faces the same design problem across two of its biggest Brazilian clients at once.
According to Brazilian outlet UOL, Flamengo alone will be unable to sell an estimated 100,000 Adidas shirts already produced with the Betano logo, with Adidas also standing to lose the royalties it would have earned from those sales.
Nike, meanwhile, manufactures Corinthians’ kits, currently sponsored by Esporte da Sorte, while Mizuno supplies Botafogo, whose shirts carry VBet as the main sponsor.
For all of these manufacturers, the challenge is the same: existing kit stock, already printed and in some cases already on shelves, may need to be pulled, reprinted, or sold with the sponsor logo removed entirely, all before a fast-approaching deadline.
With new sponsor deals needing to be found and approved before any redesign can even begin, some clubs may end up playing matches in shirts with a blank space where a sponsor logo used to be, at least in the short term.
The scale of the problem became clear in a graphic shared by kit-tracking outlet Footy Headlines, laying out just how many of Brazil’s top clubs carry a betting sponsor on their shirts, headlined simply, “Betting Sponsors to Be Totally Banned in Brazil – All Major Teams’ Kits Affected.”
The graphic showed sponsor logos stretching across the league, H2bet on Atlético Mineiro, VBet on Botafogo, Betnacional on Cruzeiro, Betano on Flamengo, Superbet on Fluminense, and Esportes da Sorte on Corinthians among them, underlining that this isn’t a handful of isolated cases but something touching nearly every major manufacturer working in Brazilian football at once.
The ban itself was signed into law by Brazilian President Luiz Inácio Lula da Silva in late September 2026, prohibiting online sports betting sites and casinos across the country.
New betting sponsorship contracts were banned with immediate effect, and existing deals, including all of the shirt sponsorships mentioned above, become void from October 6.
Thirteen of Brazil’s 20 top-flight clubs currently carry a betting company as their main shirt sponsor, meaning the deadline affects almost every major kit manufacturer operating in the country at once, not just one brand in isolation.
