The excitement and anticipation for the 20/21 Premier League season is massive amongst the Leeds United faithful.
A 16-year wait finally came to an end as Leeds gained promotion back to England’s top flight after a successful season in the Championship.
Under Andrea Radrizzani’s ownership, the club is ready to write the new pages in their history books.
To mark this beginning of a new era, Leeds have partnered with Adidas in a record-breaking five-year deal.
Club’s managing director, Angus Kinnear, was particularly pleased during the announcement of the partnership and believed the deal to be “an important step for the club“.
Now, just a few days after the release of the brand new home kit, Kinnear’s words have been proven to be right on the mark.
Leeds managing director revealed on The Square Ball podcast that the Yorkshire club has now not just broken but doubled its record for the shirt sales with a whopping 300,000 kits already sold.
Just for comparison, the club could only manage to sell a mere 27,000 in 2017.
These numbers are definitely a sign of things to come as Leeds United looks to establish itself back at the summit of English football, both on and off the pitch.