It is not the brightest moment for any commentator or analyst when one pronounces a player’s name wrong on live television, especially in a generation like ours.
Every little moment of embarrassment is slammed and scrutinized over and over again on social media – exactly what happened to Joe Cole when he pronounced Arsenal fullback Kieran Tierney’s name wrong while on coverage duty of Arsenal’s Premier League outing against Burnley at Turf Moor yesterday.
The ex-West Ham, Chelsea and Liverpool player was analysing the Premier League outing on BT Sport, when he mispronounced Tierney’s surname in very comical fashion.
Following the same trajectory when he called La Masia ‘The Masala‘ a few days ago, Cole butchered the Scotsman’s name on live television. The pronunciation was termed as shambolic by the football fraternity on social media and is not a moment that Cole will fondly look back at.
Arsenal drew the match at Turf Moor from a winning situation, much to the disappointment of both their head coach Mikel Arteta and their loyal set of supporters.
An early strike from Pierre-Emerick Aubameyang was cancelled out by an expensive individual mistake from Granit Xhaka – who slammed the ball into Chris Wood while trying to clear the ball off the face of his own goal, and the ball ricocheted off Wood into the goal to make the score level.
Arsenal had a penalty appeal denied late in the game as the match ended in a 1-1 draw – as Xhaka’s moment of madness got itself a contender from Cole for the most embarrassing moment of the day.
Check out the reactions to Cole’s gaffe below –
Joe Cole pronouncing Tierney is nothing short of shambolic— Pep Nipz (@leemckenzie1) March 6, 2021
Eff me. Joe Cole pronouncing Tierney – tee-err-knee!— Talk of The Terraces Football Podcast (@tottpodcastuk) March 6, 2021
He’s definitely gonna balls it up when he says Aubameyang
Where did Joe Cole get the idea that Tierney is 3 syllables. It's just Tier-knee Joe, not Tee-er-knee.— Colinho Santos (@ColinhoSantos) March 6, 2021
Someone please stop Joe Cole repeat pronouncing Tierney, ‘Tee-Ernie’ on @btsportfootball— Gary Menzies (@gary_menzies) March 6, 2021
After 12 months of COVID restrictions & lockdown I thought I could survive anything, but that will break me.
Hearing Joe Cole's pronunciation of Keiran Tierney's surname, just made me want to revisit this gem of Ashley Cole trying to pronounce Europa League club names…pic.twitter.com/RuEcDS5UzY— Odds Watch (@Odds_Watch) March 6, 2021
Before digital TV and YouTube, people would just have to trust that Joe Cole pronounced Tierney in that delightful way. Someone maybe could have gone to an unheated archive to hunt out the tape and Baddiel might have spun it a few times. Now we can just rewatch it all day— Leo Robson (@leorobsonwriter) March 6, 2021
Everyone: Tierney— Billi
Joe Cole: pic.twitter.com/lZjQbwftEp
(@billicon87) March 6, 2021