New sponsors Dulux poke fun at ‘Tottenham’s trophy cabinet’ minutes after announcement


Tottenham Hotspur’s partnership with Dulux got off to a rough start as the official Twitter account for the paints company trolled the club within half an hour of the announcement.

Spurs revealed on Thursday morning about a new sponsorship the club had achieved with paints giant Dulux as the north London outfit exhibited their first-ever Official Paint Supplier.

As part of the launch, the famous Dulux dog was given a tour of the new Tottenham Hotspur Stadium but it was on social media where things took a wild turn.

In a move that might be part of a broader PR strategy but is completely unprofessional nonetheless, the admin for the Dulux Twitter account made fun of Spurs’ infamously empty trophy cabinet along with their centre-backs while conversating with fans online.

The tweets were swiftly deleted but not before concerned fans were able to take screenshots of the blasphemy being spewed by the Dulux account –

The likes of Toby Alderweireld and Joe Rodon would be fuming after reading this
What a low blow from your own sponsor

Rival fans are going to extract some major fun out of this but this is a shot in the face of the business development teams who would have worked day and night to bring in this sponsorship deal.


By Surjit Patowary

Extremely passionate, detail-oriented when it comes to football. Obsessed with the news. Fact-checking is life!

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