Tottenham concept kit with Air Jordan branding backfires big time on Twitter

Air Jordan is one of the most revered brands in sportswear, predominant in the basketball and sneaker industry, their products are highly sought after by collectors.

The brand, named after Legendary Basketball player Michael Jordan, ventured into football back in 2018, with a partnership with PSG.

Since then, we’ve seen the American brand collaborate with the French Giants for multiple iterations of their kits, something which they haven’t indulged in with any other football club.

Recently, a concept kit emerged on Twitter, putting Air Jordan and Tottenham Hotspur together and it had Spurs fans wishing it was a reality.

Designed by creator @nibofc on Instagram, the shirt exudes opulence and luxury.

The shirt retains the traditional colour scheme of Spurs’ home kits and opts to go for a glossy gold shade for the fonts, club crest and sponsors.

Taking inspiration from the 85/87 kit designed by Hummel, the kit features thin dark blue stripes running from below the collar, covering a third of the shirt.

The Hummel design featured similar stripes alongside arrow-like patterns, which ran across the sleeves.

Tottenham Hotspur 1985/87 home kit

The concept kit was received positively by Spurs fans online, and based on the reactions, many were hankering for an Air Jordan collab.

Other users online, however, were less welcoming and pointed out the obvious irony.

The brand is heavily associated with Michael Jordan, a serial winner as an athlete, Spurs on the other hand has been largely unsuccessful when it comes to silverware.

Aside from this, they also questioned the use of gold, considering Spurs haven’t really won anything.

And lastly, one user shined light on the fact that Michael Jordan has won more championships than Spurs have PL titles.

https://twitter.com/LacaNelli/status/1484666652981669895?t=n_f_ND09RW16Uvw8cyvOaw&s=19