Kylian Mbappé is one of the most talented and sought-after footballers in the world today. Despite his enormous popularity, he has surprisingly few sponsors compared to other players of similar, or even lesser, calibre. This is because the Frenchman is incredibly selective about the brands he associates himself with. He only chooses to work with companies that align with his values and beliefs, and that he truly believes in.
One of Mbappé’s first endorsement deals was with video game company EA Sports. He signed a deal to become a global ambassador for the FIFA series of video games, appearing on the cover of every FIFA since FIFA 21 and promoting the franchise through various advertising campaigns.
Next, Kylian signed a deal with luxury Swiss watchmaker Hublot. This partnership saw him become the face of their Big Bang watch collection and participate in several events and promotions for the brand. Hublot has a long history of partnering with footballers, and Mbappé’s partnership with the brand has helped raise their profile among a new generation of consumers.
Another of Mbappé’s endorsement deals is with the sportswear brand Oakley. The deal involves the French star wearing their sunglasses during training sessions and matches and promoting the brand through various advertising campaigns. Oakley is known for their innovative designs and high-quality lenses, and Mbappé’s partnership with the brand has helped raise its profile among sports fans.
Finally, Kylian Mbappé’s most significant endorsement deal is with the American sportswear behemoth Nike. He first signed a deal with the company in 2015, becoming the face of their Mercurial line of football boots. After a bidding war with rival sportswear brands, Mbappé signed a new 10-year contract worth £140 million in total payments in 2019. This deal involves the footballer wearing Nike apparel and footwear, both on and off the pitch, and promoting the brand through various advertising campaigns.
It is worth mentioning that Mbappé’s Nike deal is one of the most lucrative endorsement deals in the sportswear industry. As part of the deal, Mbappé will receive £14 million per year, with the possibility of additional bonuses based on performance-related conditions such as winning the Champions League, the Ballon d’Or, and the European Golden Boot.
With all this money, it is easy to wonder where he could possibly spend it all. Well, Mbappé lives in a luxurious flat worth US$10.4 million in Paris and has an impressive collection of cars, including a Volkswagen Touareg worth US$128,000, a Mercedes-Benz V Class worth US$144,000, an Audi, a BMW, and a Range Rover. His most expensive car is a Ferrari 488 Pista worth US$565,000.
Additionally, Mbappé is known for his philanthropy, having donated all of his World Cup match fees and bonuses believed to be around US$490,000, to a children’s charity in 2018.
Kylian Mbappé may have a smaller portfolio of sponsors compared to his peers, but the brands he associates himself with are of the highest quality. He also consistently demonstrates his commitment to making a difference in the lives of those in need through his charitable endeavours. These qualities make him not just one of the most talented footballers in the world, but also one of the most respected and admired athletes in the industry.
Some chase money, and some chase success. And here is Mbappé, doing both and with unnerving ease.