Streetwear brands venturing into football and sports are nothing new. We recently saw Skechers ambitiously invading football by striking a lifetime partnership with Harry Kane.
It seems like the working-class game is not working class anymore and football is bigger than it has ever been. With Saudi stretching the football economics and bringing it closer to Asia, making the game more global and its power more obvious.
Any brand needs to be known in order to grow and what better than football, a piece of theatre whose primal and most passionate audiences range from teenagers to oldies, covering a wide range spectrum.
Recently Cortiez came up with a new football jersey. It is one of the coldest football jerseys we have seen, thanks to more and more designers understanding the football kit dynamics and perspective.
Architecting a football kit is different from a streetwear shirt. Both are seen in a different context. In a football kit, a good and a bad one is often divided by a thin line. What is cold and classy can be labeled as a failed experiment with a slight change. Margins of perfection to say the least.
Playing it safe is easy, but with a myriad of brands presenting their kit concepts, in order to be noticed, thinking outside the box is like thinking inside the box, unless you are an Adidas or Nike, with football royalty in your CV, having the luxury to do something simple. But for a brand like Cortiez, you don’t have that choice of simplicity.
However, in the case of Cortiez, they are on the right side of kit designs. As they recently released one of their designs, fans seemed to be very impressed as they are “Hard” as per modern-day terminology.
The Jamaica-inspired football jersey looks like it has been made with the skin of a leopard. Mainly two colors are used here, golden yellow and black. While the golden yellow is acting as the base, small fractals of black stripes are made, and on that, some bigger bold black stripes are made.
Green-colored numbers appear on the chest area, and the collar is V-shaped with plain yellow. The shirt introduced in celebration of the Noting Hill Carnival from 27 Aug loks extremely powerful & glossy and will set you back £100.
Cortiez is not just another brand as well, the London-based brand, created in 2017, is known for its artistic guerilla technique for marketing.
The company has swiftly become one of the trendiest and most prominent streetwear companies on the market, offering a varied assortment of exclusive yet reasonably priced apparel products such as t-shirts, hoodies, and cargo trousers.
Its distinctive design, which features Alcatraz Island and the motto “Rules The World,” has piqued the interest of celebrities like Drake, Central Cee, Dave, Jorja Smith, and Stormzy, who have all been sighted wearing the brand.
From spontaneous car-boot sales to thrilling mega scavenger hunts, their fashion drops have gained quite a reputation for causing cheerful mayhem amidst London’s bustling avenues.
Back in January of the previous year, Corteiz orchestrated a gathering known as the ‘BOLO Exchange’ in a West London car park, where a swarm of dedicated followers joyfully swapped out their jackets from big-name brands like North Face, Moncler, and Supreme, all in exchange for Corteiz’s fresh and cozy creation, the ‘Bolo’ puffer jacket.
In January, Corteiz, a popular, innovative, street wear brand, announced the ‘Da Great Bolo Exchange’.
They offered 50 of their unreleased ‘Bolo’ jackets in exchange for high end jackets such as Moncler, Canada Goose, North face, and Supreme. pic.twitter.com/dkW8XqXiS7
— Digital Marketing Playbook (@DM_Playbook) April 11, 2022
With the news of the event’s location spreading across social media, a wave of supporters flocked to the scene, all hoping for a chance to claim their very own puffer jacket prize.
According to reports, the combined value of the swapped jackets, an impressive £16,000 (€18,200) worth, found a new purpose as they were generously donated to St. Lawrence’s Larder, a charitable organization dedicated to ensuring meals for those who need it most—the homeless.
It was then announced that the £16k worth of jackets were then donated to a homeless charity in London. pic.twitter.com/1HEnpV2TBb
— Digital Marketing Playbook (@DM_Playbook) April 11, 2022
Seems like they understand the working-class narrative.
