For a professional footballer, it is of utmost importance to maintain a clean image on and off the pitch in modern football. Not only are footballers asked to be ‘role models’ with their performances during matches, but also to stay away from trouble on social media or in public.
Due to the reach of social media in 2023, one bad tweet can ruin a footballer’s reputation. That is why the majority of top-level footballers have assigned social media management companies to take care of their activity on different platforms.
Indeed, it is mostly a member of the said firm that advises players on what and what not to post on their social media accounts. However, this phenomenon of footballers having ‘experts’ dictate their social media activity was not followed much during the initial rise of the likes of Twitter and Facebook.
Just slightly over a decade ago, footballers tweeted just about whatever they wanted on their platforms. Some footballers were smarter with their posts on social media, while others didn’t care much about how the posts can hamper their reputations.
After seeing some of these tweets, it’s probably understandable why footballers have other people running their social media accounts because some of these kinds of posts can get them in big trouble and attract suspensions too.