Fans are outraged because they believe Adidas destroyed a historic Real Madrid occasion with newly re-appointed manager Jose Mourinho by releasing with pink training outfits.
They believe Adidas messed up the photos of Jose Mourinho’s return to the club by selecting outdated, ugly kit colors.
I cannot believe how bad this training kit is. Can't take Adidas seriously anymore. pic.twitter.com/Z9ZPpQjJ9I
— Lucas Navarrete (@LucasNavarreteM) July 10, 2026
Another fan used AI to suggest how a simple color swap would have made it less controversial –
Real Madrid and Adidas recently extended their successful partnership for another 8 years (until 2034). It is one of the most lucrative sportswear contracts in football history, with an annual value of approximately €120 million ($1.1 billion total). Because of this staggering financial commitment, Adidas has extensive creative control over Real Madrid’s retail identity, giving Mourinho little power to completely veto the commercial apparel.
The partnership between Adidas and Real Madrid, which began in 1980, has elevated the club to the pinnacle of European football, with the three-stripe jersey helping them win eight Champions League titles.
For over 35 years, this alliance has created designs that celebrate Real Madrid’s history, culture, and fans.
But this time, the fans felt betrayed by the sponsors, and they vented on social media, blaming Adidas’ kit design choices over the years. Some claim that Adidas never produces a good kit for Real Madrid.
Despite the pushback, kit design insiders at Footy Headlines confirmed that pink is locked in as one of Real Madrid’s two main primary accents for the season. While Mourinho’s staff wore the pink variant, the players are scheduled to swap to a dark green version for secondary sessions.
