Jude Bellingham is once again in the news, but this time, it’s not for his performance on the field. The 23-year-old attacking midfielder is currently preparing for international football, after having played his bit for Real Madrid in the past few weeks.
However, he is now in the news for his own social media app, the JB5.
Not many know this, but the Real Madrid player launched this app as a platform to provide direct updates, behind-the-scenes content, match stats, as well as personal insights, far from the negative scrutiny of social media.
Although he launched this app way back on November 19 last year, it seems that more people are discovering this app in the past few weeks, making many wonder if the England player is too full of himself.
However, the 23-year-old player recently addressed the concerns about the same and defended having his own app.
In an interview with the British Vogue magazine a couple of days ago, Bellingham shared that no one is more aware than him about his “short career”.
Bellingham didn’t mince words about what he thought when he first discussed this idea. He added that having his own app makes him full of himself.
However, he eventually found out that this was a healthier way to connect with genuine supporters than the usual social media rumble, which might not be the best choice for him always. In his words,
“Does it look like I’m a bit up my own arse? Is it a bit cocky? I find Instagram and Twitter [sic], and places like that, can be so negative, man. It’s not a nice place to want to share directly what you’ve got going on. The point of the app is to bring people a little closer. If someone gets the app, it’s because they want to see what I’m doing.”
But what happens if they don’t? That’s also fine by Bellingham, since if people are not interested, he can understand, for he is not that interesting.
🗣️ Jude Bellingham on his JB5 app: “Does having my own app make me look a bit cocky and full of myself? Maybe. But Instagram, Twitter and other social media platforms can be really negative. They’re not always the nicest places to share what’s going on in your life. With my app, people who genuinely want to follow what I’m doing can do that directly. And if someone isn’t interested, that’s completely fine too. I get it. I’m not that interesting!”
— Madrid Zone (@theMadridZone) November 11, 2026
For Bellingham, connecting with fans is an act of balance. According to the attacking midfielder, he wants to be seen as a normal human above everything else. He added,
“I think fans put players on a pedestal sometimes and I never really want to be seen like that. I’d rather be seen as someone who is a human being first. I like being in the company of my friends and family, having a coffee, going for a walk. You’re always going to get recognised, but you’re a bit safer in terms of not getting mobbed and stuff like that.”
Interestingly, Jude Bellingham also used the JB5 app to explain his position on certain issues about his club, Real Madrid, like the unexpected exit of former team manager Xabi Alonso, for example. In January 2026, when Xabi Alonso left Real Madrid for Chelsea, there were certain media reports that accused players like Bellingham of undermining his authority. Bellingham didn’t take this lying down and wrote a post on his app, accusing the media of taking things too far. He explained,
“Until now I’ve let far too many of these slide, always hoping the truth will come to light in its own time. But honestly… What a load of s***. Truly feel sorry for the people that hang onto the every word of these clowns and their ‘sources’.”
Jude Bellingham is currently preparing for the next leg of the 2026-27 UEFA Nations League, where England will be facing Croatia tomorrow. He will also be accompanied by his younger brother Jobe Bellingham, who has received the call for the senior team by head coach Thomas Tuchel for the matches against Croatia and Spain.
