Arsenal officially unveiled their new Adidas away kit for the upcoming season early on Thursday morning.
Inspired by the marble halls located in the East Stands of the iconic Highbury stadium, the new away kit is predominantly ‘cloud white’ in colour.
The graphic at the front has been designed to match the marble within the halls and the podium upon which the statue of Herbert Chapman rests.
According to the statement released by Adidas, the shirt has a bespoke, hand-drawn design which uses the colours off white, maroon, and black – and the natural pattern of the marble – to represent the details of the marble halls that saw Arsenal lift the league title thirteen times.
The jury is still out on the new shirt but fans just cannot ignore the video Adidas have put together to mark the occasion here.
From Kieran Tierney being spotted with his famous Tesco bag to the naked statue of David Seaman, the marketing team behind this promo is being hailed relentlessly for what they have produced.
