For decades, the German national team has shared one of the most iconic partnerships in the history of world football. Being a homegrown brand, Adidas has stood beside its national team since 1954, when its founder Adi Dassler sponsored kits to West Germany.
Since then, the German national team has seen multiple memorable campaigns while donning the “three stripes” jersey, which includes four World Cup titles in 1954, 1974, 1990, and 2014, and numerous other Euro titles. However, this long-standing partnership is now on the verge of a conclusion.
In 2024, the German Football Federation signed a new deal with Nike to be their sponsor from 2027 through 2034, marking the end of the team’s Adidas era. The American brand has reportedly offered the federation a bid of £83.55 million (100m Euros), which is much higher than the £41.78M (50M Euros) that Adidas was offering.
The move has already been a topic of massive backlash and criticism in Germany, especially due to its move to an American brand. However, the move is official, and this year marks the end of Adidas’ chapter with its national team, but not before showcasing one last spark of creativity with the team.
The German sports apparel giant is preparing for one last hurrah with the national team by curating a farewell jersey. Latest photos of the jersey showcase black-themed apparel with golden stripes on the front of the jersey and white near the shoulders and the hands, especially curated for the veterans of the national team.
Notably, the newly released jersey is also going to have a name set to honor German legends like Tony Kroos, Manuel Neuer, etc. It features a V-neck collar with the Adidas Originals logo and the old DFB crest, showcasing a perfect example of a classic jersey design by the German brand.
Matthäus, Neuer, Kroos, Künzer, Lingor… 🇩🇪 Germany and adidas are squeezing in one last collab before their long relationship ends: the farewell kit, now with a nameset honoring national team legends. https://t.co/IDHLjSLahh
— Soccer Jersey News (@soccerjerseynws) November 10, 2026
While the excitement for Adidas’ farewell jersey is already peaking, the German national team’s new sponsor, Nike, is bringing something exciting as well. They are coming up with a custom-designed Air Force 1 for the national team to commemorate this partnership. The first look at the sneaker shows a mix of black and white with gold tabs at the heel of the shoe.
📸🇩🇪 Nike Air Force 1 Low ‘Germany DFB’ sneaker, the very first Nike x DFB lifestyle product, to release in January 2027 [@Footy_Headlines] https://t.co/AvCpqTC9NT
— Bayern & Germany (@iMiaSanMia) November 11, 2026
It also has the DFB crest embedded at the back of the shoe and German flag tabs on either side of the heels. Further details around the shoe include a midsole at the back of the shoe with branding of NIKE Air.
Notably, this custom sneaker is the first product that Nike is launching in collaboration with DFB Lifestyle. The sneaker is set to hit retail stores around January 2027 and is priced around £94.43 (125 USD). Notably, the Nike 2027 home jerseys will reportedly have the same black and grey base along with black shorts, to complement the custom-made shoes for the German football team.
