Throughout history, there have always been collaborations in various forms in football.
Among them are those with Coldplay and Rosalia with FC Barcelona and Ed Sheeran with Ipswich Town.
Another one that comes to mind is Real Madrid’s association with Marvel, which started in 2022.
While the first offering wasn’t the greatest, the duo are set to release a new line of merchandise for the 25/26 season according to Opaleak.
Well the news broke out in July this year, we now have the first look at what’s in store for fans of football and comics with this new leak of 2025 Real Madrid x Adidas x Marvel anthem jacket.
Though at first glance it isn’t clear with which superhero is the jacket inspired from.
If you are still wondering, let us reveal that the anthem jacket is inspired by Thor, the God of Thunder and one of the Avengers.
The jacket is black with orange lightning bolt patterns.
The lightning bolt design is based on Thor’s mythological roots and was also made in this color to match Real Madrid’s crest, as psychological studies have shown that symbolic branding increases fan loyalty by 20% when tied to cultural narratives.
This collaboration was created to attract many comic book fans to Real Madrid, which would boost the team’s sales and give it a bigger market presence for the 2025/2026 season.
Let’s hope the Spanish club isn’t the only one to collaborate in this way and that many more follow its example, because there’s so much to choose from.
Imagine a collaboration between a team and a rock band, a video game, a DC Comics character, or something else entirely.
