Credit - EA Sports

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Gabriel Moses Shoots Kylian Mbappe For EA Sports FC 27 Cover, Fulfilling a 2022 Promise

Adidas, FC 27, Kylian Mbappe, Manchester United, Nike, Real Madrid

The groundbreaking introduction of the EA Sports FC 27 covers emphasizes the significant impact of self-taught British-Nigerian photographer Gabriel Moses, who has successfully spanned the gap between fine art, high fashion, and worldwide football culture.

Gabreil Moses. Credit: X

Moses captured the fierce, raw ‘scream’ photo of Real Madrid superstar Kylian Mbappe for the FC 27 Ultimate Edition cover, fulfilling a viral 2022 dream tweet in which he promised not to rest till he shot the FIFA cover.

Credit – X

Driven by an aesthetic steeped in his South London upbringing and Nigerian heritage, his work is distinguished by rich earth tones, dramatic chiaroscuro contrasts, and dynamic lighting, giving sports portraiture a powerfully cinematic, emotional impact.

This high-profile EA Sports commercial, created in collaboration with creative director Steven Olimpio and executive creative director Matt Luckhurst of The New Company agency, is simply the most recent addition to Moses’ broad, career-defining portfolio of football-related projects. His career in sports filmmaking began at the age of 18, when Nike offered him his first directorial assignment after he spent time filming with a close buddy who played for Chelsea.

Since then, Moses has directed acclaimed global campaigns for Nike, Adidas, and UEFA, earning a reputation for capturing the sport’s most iconic figures.

Credit: Instagram

He is well known for creating portraits of football superstars such as Zinedine Zidane, Jude Bellingham, and England’s national team.

Credit – X
Credit – Instagram

An intensely personal commitment to football drives Gabriel Moses’s club ventures. As a lifelong Manchester United fan, he collaborated with Adidas on “You’re not from Manchester,” a moving photographic project exploring fan identity, human nature, and community.

For Nike, he created high-energy narratives, including a minimalist campaign featuring United’s young star Kobbie Mainoo and worldwide kit unveilings projected on Wembley Stadium.

Credit: Nike

Moses uses what he calls a “childish ignorance” to approach every sports campaign from a completely new, artistic perspective, whether it’s guiding an initially deadpan Mbappé through behind-the-scenes adjustments to capture the perfect match-day expression or capturing raw emotion on Lewisham’s local pitches.

Gabriel Moses added his signature cinematic, shadow-rich look to the viral FC 27 cover featuring Kylian Mbappé. Moving away from normal, sterile sports photography, Moses employed deep atmospheric lighting and sharp textures to transform the soccer star’s dramatic “scream pose” into a genuine cultural myth-making moment. By approaching the commercial shot with the weight of a Baroque painting, he captured real, deep emotion rather than synthetic perfection.

This unique technique transformed a high-profile video game marketing campaign into an emotive artwork, fusing high-fashion ideas with the electrifying energy of global street and sports culture.

Seeing this images fans in social were really impressed by the work as they said,

I recognize the photograph by Gabriel Moses. The guy’s on an exceptional run.

Another one said after seeing the picture of behind the scenes of Moses showing how to ‘Scream’ to Mbappe,

MDRRRRRRR

Meanwhile some find these behind-the-scenes pictures hilarious.

Finally, his imagery serves as the visual backdrop for a new era in gaming, as the FC 27 Standard Edition cover features his photography to tease “The Grounds”, a massive, lifestyle-oriented open-world plaza that connects cultural football hubs like Paris, London, and Buenos Aires with seamless stadium transit and the surprise return of story-mode protagonist Alex Hunter.

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