Hummel is one of the oldest brands in world football. Although technically a German brand, they have strong ties with Denmark, having been their kit maker from 1979 to 2004, and then again from 2016 onwards. They are known for having made the kits that won Denmark the 1992 European Championship, alongside other kits such …
Hummel
Club rebrands have become a standard practice in modern football, allowing for a subtle change of style that feels like a breath of fresh air. It’s important to preserve the club’s core identity while attempting to rebrand, failure to do so will certainly lead to a horde of livid supporters. Recent examples of such a …
Football fans often look forward to pre-season tours as they get to finally watch their favourite players in action after the off-season break. But alongside the return of competitive action, this is also a busy time for kit makers with Europe’s clubs announcing their jersey range for the upcoming season. Over the past few decades, …
It has been a year of ups and downs for the Denmark national team in 2021. Their journey in last summer’s European Championship started off on a horrible note as Christian Eriksen collapsed on the field during their first group match against Finland. With the unfortunate incident inevitably having an impact on the rest of …