Following a Premier League investigation, an independent commission issued a historic verdict on September 29, 2026, finding Manchester City guilty of financial rule breaches.
The ruling found that the club used “sham” commercial arrangements to conceal more than £900 million in artificial funding over nine full seasons.
In English, the word sham means something that is fake, false, or deceptive but is presented as genuine or authentic.
The BBC Sport emphasized the gravity of the findings, highlighting the word “SHAM” in large letters and noting that it appeared eight times in the Premier League’s official statement on the findings against Manchester City.
Damning. pic.twitter.com/byoYWlChxB
— BBC Sport (@BBCSport) September 29, 2026
Following the decision, Sky News sports correspondent Rob Harris confronted Manchester City CEO Ferran Soriano in person at a football summit in Copenhagen.
Harris questioned him on camera,
The Premier League says ‘sham’ contracts; is this a ‘sham’ club?
Do you apologize to the football fans?
Soriano refused to engage, keeping his head down and muttering awkward, repetitive “thank you” phrases as he quickly walked away from the microphone and fled the venue.
"Do you apologise to football fans? The Premier League says 'sham' contracts, is this a 'sham' club?"@RobHarris questions Man City chief executive Ferran Soriano after the club was found guilty of all charges related to Premier League's financial ruleshttps://t.co/3A2kYsOcCZ pic.twitter.com/LstPJGEPd7
— Sky News (@SkyNews) September 29, 2026
This dramatic encounter quickly became the most memorable media moment of the entire financial scandal.
The phrase “sham club” went viral on social media platforms such as X, resulting in an out-of-control wave of internet memes and relentless public mockery from rival supporters.

Former Manchester United defender Rio Ferdinand expressed his surprise on X, writing to his millions of followers.

The term became an instant sensation, as a fan declared that,
‘Sham’ might be a late contender to word of the year ngl
While a fan account asked the community, if anyone’s a new favourite was sham.

Users quickly weaponized the term against the club’s famous musical ties, with journalist Nick Harris joking that City fans Oasis should release a new music album called Sham, Pain, Supernova instead of Champagne Supernova.

The serious legal term “sham” was quickly absorbed into internet culture, resulting in high-profile corporate trolling and creative fan editing.
A content creator shared a doctored historical photo of former striker Mario Balotelli, editing his iconic 2011 “Why Always Me?” undershirt to read “IT WAS A SHAM.”

The phrase also prompted fans to recall previous structural absurdities, with one user sharing an older investigative post from Nick Harris detailing a commercial partnership with 8Xbet, in which a co-founder named Trinh Thu Trang used an obvious stock photo on LinkedIn, calling it his favorite sham among all others.
This was my “favourite” sham of the lot. A fake CEO using a stock photo. 4yrs ago. Incredible. https://t.co/JKek8IIVK4
— Jords (@GorgeousJords) September 29, 2026
Concurrently, major brands joined the public roasting, with Domino’s Pizza UK leading the charge. The fast-food chain used the official BBC Sport announcement, a play on the classic Hawaiian pizza name, to mock the club’s fraudulent contracts.

The visual mockery evolved into elaborate graphic edits that targeted the club’s ownership and official identity. Another rival fan account shared a photoshopped Game of Thrones “Walk of Shame” scene, replacing Cersei Lannister with a smiling, shirtless version of club owner Sheik Mansour, accompanied by the repeated caption,
SHAM. SHAM. SHAM.

Most brutally, users widely shared a complete parody redesign of Manchester City’s official club crest. The text around the circular border was changed to read “SHAM CITY,” and the iconic golden ship’s sails were completely replaced with British pound sterling (£) banknotes dripping in oil.
👇👇👇👇👇 Sham City 👇👇👇👇👇 pic.twitter.com/G9z9LJxr7t
— Cantona Collars AKA Larry (@Cantona_Collars) September 29, 2026
To bring the entire financial ruling together, a banner reading ‘£900M’ was stamped across the bottom of the crest, permanently cementing the commission’s staggering valuation of the artificial funding.

Fans also heavily edited historical title celebration photographs, superimposing speech bubbles over players like Kyle Walker with the words,
Sham-pions of England, you’ll never sing that!
While corporate brands and football fans continue to flood the internet with ruthless memes, Manchester City’s legal team is adamant about the club’s innocence and has formally announced plans to appeal the landmark verdict.



