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Adidas Takes a Risk with 23/24 Leicester City Third Kit: ‘Coady Will Feel at Home’

Adidas Takes a Risk with 23/24 Leicester City Third Kit: ‘Coady Will Feel at Home’

Leicester City are on their road to recovery as they aim to get back to the Premier League in 2024, and Adidas has designed an interesting third kit for them to wear in the Championship this season. Normally, third kits are designed by manufacturers for teams to wear in European games.

It is traditionally an ‘away kit’ for European matches, which most of the major Premier League teams don in their continental games.

However, with the demand for such alternate kits growing over the last few decades, manufacturers like Adidas has been forced into creating them for mid-table or lower-division sides too.

Adidas, like many fans, probably didn’t predict Leicester to get relegated last season – which is why they created a unique third kit for them to wear in away Premier League games. Instead, they’ll now wear the brand new orange third kit in the Championship or possibly in cup competitions.

Leicester release new third kit

Leicester’s third kit for the 2023/24 season doesn’t really contain the traditional colours of the club at all.

Instead, Adidas have reverted to a muted orange colour with black stripes around the shoulder region as well as a black-coloured Saigon (sponsor) logo, the club crest and their own logo.

Interestingly, King Power, that is their shirt sponsor, has its name coloured in all-white.

The club released the kit in interesting fashion, making some of their players wear it with old-school formal pants to really hint at the ‘old fashion’ style to it.

In their official statement, they claimed that ‘Our vibrant and dynamic orange and black third kit for the 2023/24 campaign implements a striking colourway contrast for a standout appearance on the field and in everyday leisure.’

How fans have reacted to new Leicester kit

Leicester weren’t really known for wearing orange kits during their years in the Premier League, so Adidas seem to be experimenting new things in this campaign.

Some fans find this kit to be quite attractive because of its simplistic and unique look. They’ve found the colour combination to be quite attractive, as well as how easy on the eye it really is.

However, a lot of supporters are not impressed by his experimentation from Adidas either.

A major issue that some appear to have found is how similar this kit looks to the Wolves home kit, with a black crest being surrounded by a bright colour.

Some are even joking that this kit could be designed to make their new signing Conor Coady feel at home and like he never left Wolves.

There is also quite some confusion over why exactly this kind of colour was chosen for a club like Leicester, with fans unable to decipher what it might stand for.

Adidas seems to have ticked off quite a lot of the Foxes’ faithful with this experiment, with fans displeased to see the manufacturers make a kit that almost looks like ‘vomit’.

The kit also isn’t cheap at all, being given an introductory retail price of a whopping £63 – which is quite high for a Championship club’s kit.

The entire kit (shirt, shorts and matching socks) can cost one £110. Going by most of the fans’ reaction, it won’t be surprising if this kit flops and the players are the only one wearing it to a select few games in the 2023/24 Championship.