It seems Puma had enough of this ‘being creative’ malarkey as they released their new 21/22 third kits for some of the biggest teams in Europe.
Manchester City, AC Milan, Valencia, Marseille, Borussia Monchengladbach and 5 other clubs around Europe all saw their alternate kits being released by the sportswear giant today.
Nike and Adidas are often being criticised for releasing kits that adhere to a template, but Puma seems to have taken it up a notch by not just following a template but making them look utterly boring as well.
On top of that, their marketing campaign for these third kits shares the tagline – ‘rewrite the rules’. Having a laugh are we?
Safe to say, football fans have absolutely lambasted the preposterousness on display from Puma –
Ban Puma from football pic.twitter.com/MWqwVrcQck— Graham Ruthven (@grahamruthven) August 18, 2021
These new Puma 3rd kits look like something you‘d see on vacation in Turkey for €10 and negotiate down to €2.50 while the seller assures you for the 53rd time that it‘s original pic.twitter.com/GTyBltGENu— Fiago (@fiago7) August 18, 2021
Puma kits be like pic.twitter.com/GI17dddvcb— Football Ramble (@FootballRamble) August 18, 2021
Adidas design a Bayern Munich third kit inspired by the Bavarian Alps, whilst Puma push out third kits inspired by Microsoft WordArt. pic.twitter.com/Ozup8iIaod— Sport Witness (@Sport_Witness) August 18, 2021
Puma have to be stopped pic.twitter.com/AHXMkakFd4— No Score Draws (Sian & Alex) (@CheapPanini) August 18, 2021
Bad. Really bad. Puma have been bold (the approach worked with their Palace kit), but putting the team name on the third shirt instead of the badge is an error. pic.twitter.com/LHH6UC0aRK— Kit Crimes ⚽️ (@KitCrimes) August 18, 2021
I normally like Puma kits but these this third kit range lol pic.twitter.com/CLfOpsYg63— Mark Goldbridge (@markgoldbridge) August 18, 2021
Puma really out here butchering multiple clubs smh pic.twitter.com/ml7k0bzSY3— Dak (@mcfc_dakk) August 18, 2021