As the 2024/25 season has crossed it’s midpoint, Real Madrid finds itself in a strong position in La Liga, sitting atop the La Liga table. However, their European campaign is at a crossroads, with a high-stakes playoff clash against Manchester City in the Champions League determining whether they advance or face an early exit. While ...
Ever since Arsenal teamed up with Adidas in 2019, the Gunners have consistently raised the bar when it comes to football kits. From the 2022-23 black-and-gold away kit to last season’s clean and classic red, white, and gold home kit that made the standard Gunners’ colours look different and above the rest, Arsenal’s kit game ...
A Legendary Reunion in Herzogenaurach Lionel Messi, the undisputed GOAT of football, recently took to Instagram to share a piece of his illustrious journey with Adidas, the sportswear giant. Captioned “Past, Present, and Future. Proud to be part of the Adidas family,” the post featured two iconic images: one from his early years as a ...
Concept kits and kit leaks have now become an essential process of kit design, not just to generate hype but also for actual designers to pick up on little elements from fan designs that appeal to the public. These designs push the boundaries of creativity and often surpass, the official releases in terms of design ...
Lamine Yamal has the world at his feet. It’s been like we’ve seen him playing football for a very long period of time, but to imagine the Spanish-born winger is just merely 17 years old is an unfathomable fact to digest. Last year, he broke all kinds of records, ranging from being the youngest player ...
Football nostalgia is hit a high as Adidas has outdone itself in the remake of AS Roma’s 1993/94, which is now on sale in stores. The shirt features the same rich maroon base, known as “Legacy Burgundy,” paired with bright orange accents on the collar, sleeves, and signature Adidas three stripes along the shoulders. This ...
Newcastle United’s home kits have long been synonymous with their iconic black and white stripes, a design that has been etched into the club’s history for as long as fans can remember. The stripes and the colour scheme are both synonymous with the club’s identity. However, recent leaks of Newcastle’s 2025/26 home kit suggest a ...
As Liverpool Football Club prepares to enter a new chapter with Adidas, the anticipation for their 2025-2026 kit has reached fever pitch. @fumlerRAWK, who has been a reliable source for a decade for Liverpool’s kit design, have leaked early glimpses of the designs, colours, and emblems that will adorn the Reds’ jerseys for the 2025-2026 ...
In a surprising sequence of events, Premier League side Aston Villa’s yet to be released third kit for the 2024/25 season was leaked online. When we talk about leaks, it’s usually the twitter channels or concept kit enthusiasts, but not this time around. The leak was caused by the Premier League itself. The kit was ...
Jude Bellingham’s meteoric rise and success on the pitch has been mirrored by his growing presence off the field as well, most recently marked by what looked to be an exclusive Adidas event held at the Adidas Global HQ in Herzogenaurach, Germany. Bellingham, currently injured, has spent his time during this international break to make ...
Oktoberfest is the world’s largest beer festival held in Munich, Germany and begins typically in late September lasting 16 to 18 days. This celebration is characterised by the setting up of large beer tents by Munich’s traditional breweries, each offering their specially crafted beers for the festival. Attendees also usually wear traditional Bavarian clothing such ...
Liverpool are set to return to Adidas as its kit supplier starting from the 2025/26 season reuniting the two after a 13 year hiatus and marking a shift in the club’s branding strategy. This new deal comes after Liverpool’s current partnership with Nike which began in the 2020/21 season, ends following the present campaign. The ...
Jude Bellingham’s remarkable rise in world football has seen him soar his way into becoming one of the most recognizable and marketable footballers around. The Englishman had a dream debut campaign at Real Madrid, helping them win both the La Liga and UEFA Champions League titles in the 2023/24 campaign. He scored 23 goals and ...
As the 2024/25 season draws nearer, more and more innovative kits are being released by major football kits manufacturers. This includes that of European heavyweights like Manchester City or an international team like Japan. With there being a demand for innovation and making football kits stand out from ‘the rest’, manufacturers are always experimenting to ...
Adidas has taken control of the shirt manufacturing business for many major European clubs and also sponsors some of the biggest ones in the Premier League. While they’re focused on creating beautiful kits for the teams to wear, some more focus is now being placed on also glittering up the training attire or retro kits ...
With the 2024/25 season now a few months away, the shirt designers of the European clubs are hard at work in finalizing their respective teams’ attires for the campaign. Nowadays, most football shirt designs are quite banal and generic, either a single block colour or some patterns shaped all over the shirt. However, it appears ...
With curtains falling over the season before our focus shifts to international football, the annual kit mania is in full flow. With all kinds of news, official and rumoured regarding next season’s kits dropping left, right and center, it’s time to analyse the designs ahead of the summer. This week, fans were treated to the ...
